Content Marketing Executive - Exeter - Devon

**Immediate Start**

PURPOSE OF THE JOB

• To manage and develop the creation of engaging content for our clients, working across various marketing channels including web, social media, blogs, e-mail and presentation platforms
• To help develop, maintain and input digital content across a range of social channels, websites and databases with high levels of accuracy
• To support senior management in marketing and development of audience engagement for the brand
• To liaise with clients professionally and ensure all stakeholders are kept well informed of project deadlines and requirements
• To provide essential administrative support for a range of agency tasks helping to ensure projects meet specified deadlines

MAIN DUTIES

• Creating engaging content for social media accounts ensuring alignment with the brand strategy
• Utilise key insights and research to inform what content to create for campaigns
• Day to day management of social media and email communications channels
• Creating best practice guidelines and content marketing strategy
• Collation of reports using platform insights and Google Analytics
• Updating and implementing content into a range of client marketing materials and CMS tools with high levels of accuracy. This includes proofreading, checking of spelling, grammar and formatting of content
• Ensuring visual and written content meets defined client corporate identities including tone of voice
• Remaining up to date with the latest social media tools and best practices
• Using a variety of project management tools and techniques to ensure projects run smoothly
• Actively working to strengthen relationships with each client to establish positive working relationships as a reliable point of contact
• Briefing designers and content implementers as well as any other junior team members involved in project rollout/delivery
• Ensuring workflow processes are as efficient and client-centric as possible in managing amends and approval
• Actively contributing to the creative process of the agency as it develops new design and marketing solutions for its clients
• Help to develop an on-going communication strategy and publishing calendar based on marketing objectives and community feedback
• Deputize for the Senior Content Marketing Manager when requested
• Attend client meetings (in the UK and potentially abroad) when required

COMMERCIAL RESPONSIBILITIES

• Assist the team in pitching and proposing content marketing solutions to new prospects
• Aid the team in identifying and establishing opportunities for growth within existing accounts
• Work with the team to ensure the profitability and efficiency of the department is maximised
• Help develop new ideas and services within the department

KEY SKILLS

• Talented copywriter for digital marketing, with impeccable attention to detail and understands the importance of tone of voice
• Competent project manager, able to multitask and prioritise
• Experienced using content scheduling tools
• Able to analyse, interpret and report on social media insights and data from Google Analytics
• Dedicated, organised and self-motivated, with strong communication skills both in writing and in person
• Experience in a similar role (ideally B2B agency and with experience/passion for hair & beauty)
• Graduate in marketing relevant degree: Marketing, Journalism or Multimedia